‘Shed Sessions’ is an exciting YouTube series created by Sam Tolhurst & Kenneth Rees, that takes viewers on a light-hearted adventure through the diverse world of indoor and outdoor climbing across Wales and the rest of the UK.

With a blend of humour, adventure, and a dash of self-deprecation, ‘Shed Sessions’ showcases the best the climbing scene has to offer. From indoor bouldering to crack climbing, they leave no rock unturned.

We began by creating a new brand identity for Shed Sessions’ that embraced climbing and reflected the playful, down-to-earth nature of the series on a shoestring budget. Between Sam & Ken, they managed both the recording and video production. Each episode used the brand redesign to include vibrant motion graphics to bring it to life.

Drawing inspiration from the colourful climbing holds that adorn every climbing centre across the UK, we crafted a ‘hand made’ and fun brand for ‘Shed Sessions’. It exudes the energy, vibrancy, and ruggedness that is obvious in each episode.  We wanted the brand look to stand out, so if it were ever on a mug, pen or T-shirt, people would need it!

This project held a special place in the heart of our Creative Lead, Ken. In his spare time, Ken can be found scaling walls at bouldering centres, making him the perfect advocate for this project. His personal passion for climbing and dedication to the project ensured that every detail was just right, going that extra mile to make the videos look… (and I quote) “sick!”

Beyond video production and with our experience in building YouTube content,  we formulated a comprehensive YouTube strategy for ‘Shed Sessions’. This included designing eye-catching thumbnails that prominently featured the new brand elements and a funky logo sting that made each video stand out amidst the sea of YouTube content.

With its newfound energy and distinctive branding, "Shed Sessions" is primed for future success. The brand's versatility and playful appeal make it an ideal candidate for merchandise, allowing fans to take a piece of the climbing adventure with them wherever they go.